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Click on the above article to read.
Special Events Magazine Jan. 2007

"For all of our conventions with over 10,000 attendees, we have instituted a welcome program called
We're Jazzed You're Here. Part of that program is to have New Orleans Brass Bands in baggage claim for the two heaviest
days of arrival. This has been an enormous success, the attendees love the music and the instant festive atmosphere they get
upon arrival in New Orleans. We faced a challenge with personalizing the bands for the convention attendee however, the bands
walk around and couldn't carry a sign with them. Deanna Bernard of New Orleans Music Events books the bands for us. She
came up with the brilliant idea of making a tuba cover with the convention's logo on it. The attendee and the meeting
planner have loved this, Deanna handles the whole thing, it is her baby. After the band finishes, we give the tuba cover to
the Meeting Planner as a memento.
The personalization
of the tuba cover has further enhanced our welcome program for attendees and we are thankful to Deanna for that!
MaryBeth Danna Director of Convention Services New Orleans Convention
& Visitors Bureau
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